Category: Consulting
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Why Your Nonprofit’s Branding and Your Board Member’s Confusing Phone Settings Are the Same Problem
A group of seniors in Arizona successfully lobbied for a pickleball court by using clear communication and a Facebook group, despite limited resources. The key to their success lay in avoiding jargon and directly stating their needs. This principle applies to various areas, highlighting the importance of clarity in messaging…
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The First Five Things I Ask Before Building a Digital Marketing Strategy
The author emphasizes that posting content without a strategy is ineffective. To create a successful digital marketing strategy, five foundational questions must be addressed: identifying the audience, stating a clear mission, defining organizational goals, analyzing past efforts, and understanding success metrics. This groundwork prevents future complications.
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